SCKNOWS Information

When Simply Complicated Apparel was launched in January 2009 we set out to create a clothing line that brought something nobody else in the industry was doing and now we are here to do it again. Simply put SCKNOWS is a site that not only gives you a bird’s eye view of our culture as a whole through photography, videography, and other original content, we immerse the consumer in this culture so they can fully understand it and appreciate it for what it truly is. Over the past year or so before the launch of SCKNOWS as content was being created we have built up a sizable number of online outlets to ensure the almost instantaneous widespread coverage of content across all channels of the internet with industry leading blogs such as OnSmash, YouHeardThatNew, Nicekicks, and literally HUNDREDS of others turning to SCKNOWS for content. With the advent of DSLR’s with video, the overall amount of coverage of concerts, events, etc has been watered down to the point where you can find any kid with a camera that will cover an event for free without any regard to the overall quality of work which is something that has never been a part of the SCKNOWS philosophy. Our goal is to provide our readers and clients with the highest quality work possible in every way shape and form and it will always be that way and to be completely honest it is the ONLY way.