SciMark Information

SciMark helps clients succeed by linking their Marketing programs to Financial consequences. We bring a customer centric perspective to the strategic analysis of our clients' big and small data. By applying the latest thinking from academia and industry, we implement globally scalable solutions for clients. SciMark provides clients an accurate prediction of the long term, lifetime value of each and every customer, their CLV. Marketers use these metrics to discover who their highest value customers will be in the future, retain those customers for the long term, and acquire more customers like them. OUR SOLUTIONS Predictive Analytics -- Build and operationalize statistical models Customer Lifetime Value -- Score the CLV (present value of future revenue and profit) of each customer, using granular historical behavioral data -- Build CLV-based segmentation Test & Learn -- Increase profit through customer segmentation and targeted marketing actions -- Integrate measurement and accountability into Marketing initiatives COMPREHENSIVE Bridge the silos of “Analytics” and “Insights” -- Integrate the understanding of customer behavior and consumer attitudes -- Holistic view of “big" and "small" data -- Covering the areas of: branding, communications, customer journey, brand experience, segmentation (psychographic, needs/occasions), pricing, and concept testing EASY TO GET STARTED It is easy for clients to start working with SciMark. Clients export sales transactions data with just three pieces of information: date, dollar value, and customer ID. SciMark then uses probabilistic models to predict each customer’s future spending, their Customer Lifetime Value.