Our history began in 1887 when Yamaha founder Torakusu Yamaha completed a repair job on a reed organ at a Japanese primary school. Perhaps no one thought at the time that this event would mark the beginning of 130-plus year history during which Yamaha would become a world-leading brand in musical instruments, other products, and services dear to the hearts of people everywhere. True to its slogan, “Sharing Passion & Performance,” the Yamaha Group helps enrich people’s lives day in and day out. Since our founding in 1887, we have offered the world a rich scope of products and services focused on sound and music. We want to create excitement and inspiration everywhere, joyfully highlighting music in life, education, and culture. We are deeply committed to creating customer value by offering products and services that draw on our reservoir of technology, know-how, and musical sensitivities. We have accumulated these values over our long history and are keen to address new challenges with a passion going beyond our customers’ expectations, always renewing our inspiration, and theirs. We are dedicated to engaging proactively with our customers to propose products and services that will stir their hearts over a lifetime. Looking ahead, we will be making every effort to ensure that we continue to be an “Indispensable, Brilliantly Individual Company,” always honouring long and close relationships with our customers.
Two Centuries Of History, And We’re Just Getting Started.
A Martin isn’t just a guitar. It’s playable history; part of a long line of legendary instruments stretching back to the company’s beginnings in 1833. Our guitars were strummed by Civil War soldiers around campfires, helped shape the sound of modern music at the turn of the 20th century, and were played by music’s first superstars like Jimmie Rodgers and Gene Autry. Decades later, Martins floored the crowd at Woodstock, then took center stage on MTV Unplugged, and can be heard on countless classic and contemporary songs across all genres of music. Artists like Hank Williams, Elvis Presley, Bob Dylan, John Lennon, Neil Young, John Mayer, Seth Avett, and many others all played Martins, creating much of the soundtrack of the last century. And who knows? With one of our instruments in your hand, you could help write the soundtrack for the next century.
Few can claim 17th century Renaissance Italy as the birthplace of their family start-up. Yet, nearly 400 years and nine generations later, D’Addario & Co. proudly continues to do so. Today, we are globally recognized as the world’s premier instrument accessory manufacturer for strings, drumheads, drumsticks, reeds, mouthpieces and more. Inspired by our past and paving a future path, D’Addario is fueled by an ever-expanding family of musicians, engineers, artists and visionaries driven by innovation and continuous improvement. Our charitable foundation also ensures that music education reaches underprivileged students around the globe. And with a genuine dedication to US manufacturing, environmentally sustainable practices, and a diverse family of passionate employees, what started in the Renaissance has become an ever-growing revolution.
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