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What SCHMACK does SCHMACK is a leading customer engagement and CRM agency focused on building systems that improve how brands communicate, automate, and scale. We work in small, senior teams and apply structured frameworks, and standardised workflows across the full customer-lifecycle. Our approach reduces complexity, shortens execution timelines, and replaces manual processes. Over the past several years, we have completed more than 300 CRM projects and are currently launching our AI-suite designed to increase precision, process and predictability in CRM planning through to execution. How SCHMACK does it We prioritise clear communication, transparent collaboration, and consistent output. Clients work directly with specialists rather than through layered account structures, allowing for faster problem-solving and higher-quality execution. We use AI to streamline routine tasks, reduce manual effort, and increase the speed at which we deliver work. While we support improvement and scale, we are not structured for maintenance-only engagements. Our focus is on optimising and amplifying CRM operations, implementing platforms like Braze, accelerating time to market, and building more efficient customer engagement processes. As the industry continues to evolve, our goal is to ensure that our clients can adapt quickly and maintain a competitive level of performance. #customerengagement #crm #lifecyclemarketing #customerlifecycle #retentionmarketing #marketingautomation #lifecycleoptimisation #crmoperationalexcellence #scalablecrmsystems #marketingexecution #marketingpressure #marketingefficiency #ai #aiautomation #llm #aipoweredworkflows #marketinganalytics #marketingdatascience #applicationconsulting #customerexperience #customerlifecycle #customeractivation #customerretention #customervalue #clv #lifecyclemarketing #crmstrategy #crmexecution #lifecycleprogrammes #marketingautomation #loyaltyschemes #loyaltyprogrammes #datadrivenengagement #emailmarketing

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Sebastian Wangerud is the CEO of SCHMACK.

22 people are employed at SCHMACK.

SCHMACK is based in Stockholm, Stockholm County.

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