SCENTCOMMUNICATION Information

SCENT YOUR BRAND! Scents have a unique power. Of our five senses, smelling is undoubtedly the fastest, most direct and best recallable. Scents have an immediate and compelling effect. They are directly linked to the limbic system, which is responsible for our memories and our feelings. Either consciously or subconsciously, scents go beyond our rational perception and have an ultimate and immediate impact on our emotions. At the same time scents tie your impressions to your personal memory – no other sensory information will allow the human brain to recall personal experiences better than specific scents. Scents make us decide instinctively, and thus help the consumer to feel well or comfortable in new environments or to stay longer and to be willing to make purchasing decisions. Scents as part of a sensory branding strategy will connect consumers to a brand and help increase the brand identification and loyalty. Scent is the new frontier of emotional branding. SCENTCOMMUNICATION offers concepts and scent technologies that allow the exactly controllable use of authentic scents, flavors or fragrances, true to the original brand product or specific briefing based on brand values, design strategies, architectural concepts, target groups etc. Scents: Immediate Most emotional Best remembered ABOUT US SCENTCOMMUNICATION develops and markets scent concepts and scent technologies since 1997. The first unique and patented scent storage and delivery devices that allow authentic, dry, discreet and exactly controllable scent experiences, synchronizable with motion pictures were realized in 1998. SCENTCOMMUNICATION continues to develop innovative scent technologies and to deliver highest quality scent products, concepts and services. With a strong partner network in many countries around the globe, SCENTCOMMUNICATION can handle projects globally.