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Scene+ is a leading loyalty program, intentionally curated to meet the needs of its members by making everyday more rewarding. The program is co-owned by Scotiabank, Empire Company Limited and Cineplex Inc., and offers its more than 15 million members the opportunity to earn points in a wide variety of ways, in a manner that suits their buying habits and lifestyle. Through its relationship with Scotiabank, Scene+ members have an opportunity to fully unlock the value of Scene+ membership and accelerate their points-earning potential with eight options on credit or debit cards that give members access to a whole new level of rewards and value. Participating Empire Company Limited’s family of brands including Sobeys, IGA, Safeway, Foodland and FreshCo; participating Cineplex Inc. venues include Cineplex Theatres, The Rec Room, and Playdium. For the full list of partners participating in the program and for more info, go to sceneplus.ca

Scene+ Questions

The Scene+ annual revenue was $5.5 million in 2026.

Tracey Pearce is the President of Scene+.

105 people are employed at Scene+.

Scene+ is based in Toronto, Ontario.

The NAICS codes for Scene+ are [51, 512].

The SIC codes for Scene+ are [783, 78].

Top Scene+ Employees

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