Scatter Lab Information

Zeta is an AI-powered interactive entertainment platform where users can design their own characters and worlds, interact with AI in real time, and create stories that are uniquely their own. Unlike traditional forms of content—such as dramas, novels, and webtoons—where audiences passively follow narratives predetermined by their creators, Zeta puts users at the center of the experience. By becoming the protagonists of their own stories, users can actively shape how those stories unfold and enjoy a deeply personalized form of entertainment. Since its launch in April 2024, Zeta has grown rapidly beyond Korea, expanding into global markets including Japan and the United States. The platform has surpassed 10 million registered users worldwide and amassed approximately 3 million user-created storylines, establishing itself as the clear market leader in AI entertainment in both Korea and Japan. Particularly in Japan, users spend well over 20 hours per week on the platform on average—an exceptional level of engagement that far exceeds that of other entertainment services. Through Zeta, Scatter Lab is pushing the boundaries of how people experience entertainment. We invite everyone to join us on this journey: users discovering Zeta, creators exploring new possibilities for storytelling, future team members ready to help drive this revolution, investors who believe in its long-term potential, and anyone who dreams of a more joyful world made possible by AI. Together, we are creating a new paradigm for entertainment—not only in Korea, but on the global stage. Let us build the future of entertainment with our own hands. This extraordinary journey has only just begun.