Scalable Pod Information

Scalable is a media company focused on the business of the creator economy. We act as a bridge between creators and companies to help marketers, investors, founders, and other business professionals make sense of what’s happening in this fast-moving industry. We go beyond the headlines to deliver sharp, digestible analysis with a clear point of view through our podcast, newsletter, research, and annual event. Founded by longtime journalists and analysts Kaya Yurieff and Jasmine Enberg, Scalable combines rigorous reporting and data-driven insight with real-world experience. Kaya has spent a decade as a journalist at CNN and The Information, and was one of the first reporters to cover the creator economy as a full-time beat. Her rigorous reporting and industry expertise help readers and listeners execute their business strategies and better understand the sector. Jasmine has spent more than a decade as an analyst and researcher, covering the business of social media, digital advertising and the creator economy. At EMARKETER, she built and led the creator economy research desk. Her data-driven analysis and industry expertise help business leaders cut through the noise and navigate this fast-moving space. Scalable is a 50-50 joint venture with The Lighthouse. The partnership gives us the critical infrastructure to bring our vision to life, while allowing us to maintain full editorial control. The Lighthouse, part of Whalar Group, is a first-ever creative campus and studio playground for the Creator Generation, with locations in Venice, Calif. and Brooklyn, New York already opened and London/EMEA planned for 2026. Each campus features state-of-the-art, mixed-use content studios and hosts impactful programming that empowers members to collaborate, learn, and grow their businesses within a thriving community.