Established in August 1999, Elit Romania is a member of the Elit & Rhiag Group that was took over in the spring of 2016 by LKQ Corporation.
LKQ Corporation is a major distributor for aftermarket spare parts and accessories in North America and the largest distributor of alternative mechanical and collision parts in Europe.
With over 18 years of experience on the Romanian market, a network of 35 branches and a team of over 550 employees, Elit Romania offers its customers an extensive range of products and services.
The products portfolio includes more than 200 car parts suppliers,
3 own brands (Starline, XT, Carface) and 7 other brands for which Elit is the only distributor on the Romanian market: UFI, RoadHouse, VAT, RTS, MTS, TAB, ARNOTT.
Among the aftermarket suppliers in Elit portfolio, the most popular are:
• chassis: BILSTEIN, FAG, ATE, BREMBO, TEXTAR, LEMFÖRDER, SWAG, SACHS, KAYABA
• filters: MANN, KNECHT, BOSCH
• engine parts: CONTITECH, VALEO, INA, LUK, ELRING, SACHS, MAHLE, SKF
• electric: BOSCH, SIEMENS, HELLA, PIERBURG
• oils: CASTROL, MOBIL, ELF
The Truck division provides customers with an offer covering a large assortment of truck parts, represented by a good variety of brands at competitive prices: Textar, Mann Hummel, Febi, Sachs, Covind, Depo, Peters, Diesel Technic, Knorr Bremse, Wabco, Hella, Valeo, Monroe, Blacktech, Contitech, UFI, Knecht, Hengst, Filtron, Donaldson, RoadHouse, LUK, FAG, SKF, Timken, SAF, BPW, CEI, ZF, Bosch.
Our newest yet growing division is the garage equipment department. Elit’s offer in this field includes a full range of garage equipment from world well-known manufacturers, but also our own XT brand with a great price-quality rate such as XT TOOLS (pneumatic tools) and XT LIFT (elevators), XT compressor, XT heater. The hand tools category is represented both by professional solutions like the FORCE range and by premium assortments such as the HAZET and KLANN ranges.
SomProduct is an online furniture and mattresses retailer based in Baia Mare, Romania that sells high-quality products at best prices. The SomProduct website has over 40.000 products, welcome discount’s and periodical sales.
History
With an experience of 18 years in the mattresses area, in 2008, the co-founders decided to extend their business on the Internet and this is how SomProduct appeared in media space.
Operations
The company's head office is based in Baia Mare, Romania. SomProduct has an online store and showrooms in Bucharest, Brasov, Cluj-Napoca and Baia Mare where the customers can see their favourite products and test them.
Internal strategy
An important customer service attitude in the SomProduct vision is to “listen to the client”. The focus on the client and the product requires that the group is constantly re-inventing itself to avoid falling into obsolescence. For this purpose, the CEO has facilitate communication as much as possible, maintaining a direct line of communication between the showroom managers and other points of contact such as the manufacturing team, sales person responsible and product developers. The company relies on a small, young and tied team, that are passionate about furniture and home design and believed in the quality of their products. The SomProduct’s communication team tries to stay in touch with their customers through all the information channels like email newsletters, social networks and catalogs.