SBTV Information

SBTV is one of the UK’s most influential youth media platforms, founded in 2006 by Jamal Edwards MBE (1990–2022). What began as a passion project filmed from Jamal’s bedroom transformed the landscape of British music and culture, creating a platform that gave emerging artists, creators and storytellers the opportunity to be seen and heard. Over the past two decades, SBTV has helped launch and champion the careers of some of the UK’s biggest names, including Ed Sheeran, Stormzy, Dave, Jessie J and many more. Through iconic series such as F64, Warm Up Sessions and exclusive original content, SBTV became synonymous with discovering the next generation of talent before the mainstream. Today, SBTV continues to build on Jamal’s vision as a leading youth culture and entertainment brand. We create original content, develop talent, produce live experiences, build strategic brand partnerships and connect audiences with the people and stories shaping modern British culture. With more than 1.25 million YouTube subscribers, 800+ million lifetime video views, and a highly engaged cross-platform audience, SBTV remains a trusted voice within music, entertainment and youth culture. Our mission remains the same: Share. Build. Teach. Vibes. Whether you’re an artist, brand, creator or partner looking to authentically engage the next generation, SBTV is where culture begins.