Established in 1969, SATSA is a non-profit, membership-based organisation that represents the private tourism sector in Southern Africa. Known as the "Voice of Inbound Tourism," SATSA offers trusted quality assurance, fosters industry collaboration, and advocates for industry best practices. Representing over 1,100 inbound tourism products, SATSA provides agents and buyers with reliable advice, recourse, and access to credible tourism providers across the region. Members benefit from a range of services, including a stamp of credibility, industry lobbying, information sharing, educational opportunities, marketing support, networking, and member discounts
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The SATSA annual revenue was $14.5 million in 2026.
David Frost is the CEO of SATSA.
19 people are employed at SATSA.
SATSA is based in Johannesburg, Gauteng.
The NAICS codes for SATSA are [92, 9281, 928].
The SIC codes for SATSA are [97, 972].