Sasta VC Information

I’m LaLa VC. I call myself sector agnostic but let’s be honest, I only invest in Tel, masala, aur sabun startups. Why? Because that’s what I’ve been selling outside Delhi University since the 90s. **Deep domain expertise.** I’m an industry veteran. An early believer. I invest at pre-seed — which means I come in when you’re desperate…and call it “conviction.” I look for early traction — nothing fancy, just ₹10 Cr revenue and profitability. Also, I love helping founders… especially when it’s easy to take advantage of them in the early days. Founder-friendly. Term sheet heavy.