SARELLY SARELLY Information

Launched in 2021 in Mexico, SARELLY SARELLY is a fashion and beauty brand, on track to become the Skims/Kylie Cosmetics of the Hispanic Gen Z.  - A genderless, transparent and digital native brand built around the audience of Co-Founder and Creative Director Anna Sarelly, #1 premium fashion & beauty blogger in Mexico with 5M+ followers - A team of 20 people based Mexico with CEO & Co-Founder (HEC Paris + Bocconi Alumni) with 10+ years of experience in fashion, cosmetics and luxury in companies like LVMH, L’Oréal and Coty Beauty - Bootstrapped, EBITDA positive from year 1, reached first US $1M revenue in 2022 and already the Mexican Premium fashion brand #1 in online sales - Over 6,000 customers in Mexico (test market), an average ticket of US $175 and a repurchase rate of 40% - All of the products are co-created with our audience (minimum of 100K answers on digital surveys before launching any item). We sell high-end handbags in cactus leather (first to market), bioplastic eyewear, jewelry in recycled silver, genderless apparel. And we launched in October 2023 the first genderless latin skin focused clean beauty line, sold out in only 1 week - An addressable Hispanic Gen Z market of US $50B for fashion and beauty products