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Sarah McLaughlin Location
Glasgow, GB
Sarah McLaughlin Work
Director of Marketing, EMEA @ (February 2025 - Present)
Chair of the Equalities, Diversity and Inclusion Workstream for Digital Economy Skills Group @ Skills Development Scotland (January 2022 - February 2025)
Vice President Growth and Marketing and Senior Exec Team @ (March 2021 - February 2024)
VP of Marketing @ (March 2021 - December 2021)
Global Marketing Manager @ (April 2019 - March 2021)
EMEA Marketing Manager @ (June 2017 - May 2019)
Market Campaigns Scotland @ (November 2012 - June 2017)
Marketing Manager (contract role) @ Glasgow Caledonian University (April 2012 - December 2012)
Business Marketing Consultant - Payments @ National Australia Bank (August 2006 - May 2011)
Sarah McLaughlin Education
University of Strathclyde
1st Class (Hons) (Marketing)
2002-2006
Hong Kong Baptist University
Bachelor of Arts - BA (International Marketing)
2004-2005
Sarah McLaughlin Skills
B2B Marketing
B2B Marketing Strategy
B2C Marketing
Brand Development
Brand Management
Business-to-Business (B2B)
CRM
Campaign Management
Commercial Models
Communication
Copywriting
Corporate Communications
Credit Cards
Cross Functional Relationships
Customer Acquisition
Customer Experience
Customer Relationship Management (CRM)
Customer Retention
Data Analysis
Digital Marketing
Direct Marketing
Email Marketing
Executive Presentations
Financial Services
Go-to-Market Strategy
Information Technology
Integrated Marketing
Internal Communications
Management
Market Research
Marketing
Marketing Communications
Marketing Management
Marketing Research
Marketing Strategy
Multi-channel Marketing
Online Marketing
Payments
Product Development
Product Management
Product Marketing
Project Management
Proofreading
Proposition Development
Relationship Management
Relationship Marketing
SME
Sales and Marketing
Segmentation
Social Media
Social Media Marketing
Social Selling
Strategy
Development
Customer Relationship Management Crm
Communications
See 13+see Less
Business Marketing
Market Development
Campaigns
Customer Relationship Management
Multi Channel Marketing
Go to Market Strategy
Sarah McLaughlin Summary
Sarah McLaughlin, based in Glasgow, GB, is currently a Director of Marketing, EMEA at HSI Donesafe. Sarah McLaughlin brings experience from previous roles at Skills Development Scotland, Krucial and Evotix. Sarah McLaughlin holds a 2002 - 2006 1st Class (Hons) in Marketing @ University of Strathclyde. With a robust skill set that includes B2B Marketing, B2B Marketing Strategy, B2C Marketing, Brand Development, Brand Management and more. Sarah McLaughlin has 1 emails on RocketReach.
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