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Sarah Croft Location
Sydney, NSW, AU
Sarah Croft Work
Lead Researcher @ (April 2021 - Present)
Senior Research Director @ (October 2012 - April 2021)
Senior Strategist and Head of Quant Research @ House of Brand Research (February 2011 - October 2012)
Research Manager @ Ipsos ASI (February 2009 - February 2011)
Sarah Croft Education
Macquarie University
Bachelor of Business Administration with a Bachelor of Arts-Psychology with Honours (Business, Psychology)
Sarah Croft Skills
Advertising Research
Analytics
Brand Equity
Brand Strategy
Brand Tracking
Competitive Intelligence
Conjoint Analysis
Consulting
Consumer Behaviour
Corporate Communications
Customer Experience
Customer Insight
Data Analysis
Facilitation
Market Research
Marketing Research
Marketing Strategy
Media Planning
Online Research
Pricing Strategy
Primary Research
Product Strategy
Qualitative Research
Quantitative Research
Questionnaire Design
Segmentation
Survey Design
User Experience (UX)
Workshops
Sarah Croft Summary
Sarah Croft, based in Sydney, NSW, AU, is currently a Lead Researcher at Atlassian. Sarah Croft brings experience from previous roles at GfK, House of Brand Research and Ipsos ASI. Sarah Croft holds a Bachelor of Business Administration with a Bachelor of Arts-Psychology with Honours in Business, Psychology @ Macquarie University. With a robust skill set that includes Advertising Research, Analytics, Brand Equity, Brand Strategy, Brand Tracking and more. Sarah Croft has 2 emails on RocketReach.
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