Shintaro Tsuji founded Sanrio Company Ltd. (株式会社サンリオ) in Tokyo in 1960 with the motto “Small Gift, Big Smile” and the aim of bringing happiness to people’s lives through inexpensive goods. His Company is today not only home to superstar Hello Kitty, but a Global brand concentrating on developing significant marketing strategies for classic properties like My Melody, Keroppi, Badtz Maru, Little Twin Stars and new acquisitions like british icons Mr. Men and Little Miss. Capital: 10 billion yen (as of March 31, 2011). Consolidated Net Sales: 76 billion yen (FY3/11). Principal Business Activities: Planning and Sale of Social Communication Gifts, Greeting Cards and Books, Copyright Licensing, Operation of Restaurants, Production, Promotion and Distribution of Movies, Production and Sale of Videos and DVDs, Planning and Presentation of Musicals, Live Performances, Planning and Operation of Theme Parks.
| Website | http://www.sanrio.co.jp |
| Revenue | $588.6 million |
| Employees | 222 (93 on RocketReach) |
| Founded | 1960 |
| Address | 1-11-1 Osaki Shinagawa-ku, Tokyo, Tokyo 141-8603, JP |
| Phone | +81 3-3779-8111 |
| Fax | +81 3-3779-8054 |
| Industry | Consumer Goods, Flowers, Gifts & Specialty Stores, Retail |
| Web Rank | 36088 |
| Web Visits | 1 Million |
| Keywords | Plush Toys, Cute Gifts, Character Goods, Licensed Products, Cute Stationery, Themed Merchandise, Collectible Figures, Gift Shop, Girls Accessories, Fashion Accessories, Home Decor, Party Supplies, Nostalgic Items |
| Competitors | Walt Disney Imagineering, Hasbro, The Pokémon Company International, Nickelodeon, Martha Stewart Living Omnimedia, Loungefly, Paul Frank Industries, Peppa Pig, Sailor Moon, BANDAI NAMCO Holdings USA Inc. +23 more (view full list) |
| SIC | SIC Code 39 Companies, SIC Code 394 Companies |
| NAICS | NAICS Code 339 Companies, NAICS Code 45 Companies, NAICS Code 33 Companies |
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Sanrio Questions
The Sanrio annual revenue was $588.6 million in 2026.
Tiffany Kitty is the President of Sanrio.
93 people are employed at Sanrio.
Sanrio is based in Tokyo, Tokyo.
The NAICS codes for Sanrio are [339, 45, 33].
The SIC codes for Sanrio are [39, 394].
Top Sanrio Employees
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Tiffany Kitty
President at Sanrio
Saitama Prefecture, Japan11 -
Joy Wei
China GM and COO at Sanrio
Shanghai, China14 -
21
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41
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Mandy Green
Creative Director and Head of Creative, North America at Sanrio
Los Angeles, CA, US45+
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