who we are
Since we first started back in 1999, we’ve been on a mission to make it easier to live well through the delicious goodness of fruit and veg. Nowadays we’re one of Europe’s favourite drinks companies, and we’ve got big ambitions to get a billion more portions of the stuff into people by 2030.
Our dreams might have gotten bigger, and so have our ambitions. We're proud to be a B Corp, proving that delivering strong results and balancing profit with purpose can go hand in hand. That means looking out for our communities, people, and the planet, as well as the bottom line
our story
It all began with three uni friends, a couple of bins and a small West London music festival. Our founders Rich, Adam and Jon crushed £500 worth of fruit into bottles, and set up a stall with a sign above it that said ‘should we give up our jobs to make these smoothies?’ They asked people to throw their empties in a bin marked ‘yes’ or a bin marked ‘no’. ‘Yes’ won, and innocent was born.
Since then we’ve added juices, kids drinks and sparkling blends to our line-up, and we’re always looking for new, tasty ways to help people live well. There's almost a thousand of us all over Europe, doing our bit to keep things heading in the right direction.
Our vision is to make functional plants, mushrooms & other natural substances easily accessible, convenient & delicious, allowing more people to benefit from their cognitive enhancing properties in their daily lives.
Nuts, nuts & nuts again.
& spreads & snacks & sometimes squirrels. Started by Pip & her kitchen blender, we're here to put the nut back in nutrition - so far, so good: we're the UK's No.1 Nut Butter Brand, the biggest driver of cereal bar category growth this year & we've got loads still to come.
The big secret? We let our nuts do the talking. Packed with protein, fibre & monounsaturated fats (the good ones), we use the best nuts for the job. No palm oil. No unnecessary extras. We like our food full of real & recognisable ingredients, & you will too.
As a Certified B Corp since 2019 (www.bcorp.com), we think all businesses should have a conscience. Whether it's giving 10% of our profits to The Pip & Nut Foundation (www.pipandnutfoundation.org), investing in regenerative agriculture, or pushing for progressive people policies, we'll always put people & the planet alongside profit. We'll also always be honest when things haven't gone to plan.
If you want to know more about all things natural nuttiness, being one of The Sunday Times Best Places To Work or making the best squirrel puns - you're on the right page. Toodle-Pip!