innocent started with a simple mission: to make drinks that make it easy to do yourself some good. In 1999 we concocted a few smoothies in our kitchen and tested them on people at a music festival; today we’re blending every type of fruit & veg under the sun and selling drinks right across Europe in over 30 different countries. Our range has got bigger along with us, and we now sell juice, kids drinks, coconut water and bubbles (a healthy drink in a can) with loads more innovation to come.
We have great ambitions: to show the world that you can build a successful business that cares about more than just profit, and to leave things better than we find them. We’re proud to call ourselves Europe’s favourite little healthy drinks company, but we’re still growing. And that means we need more brilliant people who share our ambition, to join in with the next, most exciting, part of our story.
Our vision is to make functional plants, mushrooms & other natural substances easily accessible, convenient & delicious, allowing more people to benefit from their cognitive enhancing properties in their daily lives.
Nuts, nuts & nuts again.
& spreads & snacks & sometimes squirrels. Started by Pip & her kitchen blender, we're here to put the nut back in nutrition - so far, so good: we're the UK's No.1 Nut Butter Brand, the biggest driver of cereal bar category growth this year & we've got loads still to come.
The big secret? We let our nuts do the talking. Packed with protein, fibre & monounsaturated fats (the good ones), we use the best nuts for the job. No palm oil. No unnecessary extras. We like our food full of real & recognisable ingredients, & you will too.
As a Certified B Corp since 2019 (www.bcorp.com), we think all businesses should have a conscience. Whether it's giving 10% of our profits to The Pip & Nut Foundation (www.pipandnutfoundation.org), investing in regenerative agriculture, or pushing for progressive people policies, we'll always put people & the planet alongside profit. We'll also always be honest when things haven't gone to plan.
If you want to know more about all things natural nuttiness, being one of The Sunday Times Best Places To Work or making the best squirrel puns - you're on the right page. Toodle-Pip!