Sandra Vela Email & Phone Number
Senior Director, Innovation and Strategic Initiatives, Marketing @ RBC
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Sandra Vela Location
- Toronto, ON, CA
Sandra Vela Work
- 2025 - now Senior Director, Innovation and Strategic Initiatives, Marketing @
- 2018 - 2025 Director, Strategic Initiatives and Integration, Marketing @
- 2014 - 2016 Senior Manager, Strategic Initiatives and Alignment, Customer Relationship Management (CRM) @
- 2013 - 2014 Senior Manager, CRM Strategy and Deployment @
- 2010 - 2013 Regional Director, Customer Experience and Customer-Centric Transformation @ Peppers & Rogers Group
- 2006 - 2009 Manager, Marketing Transformation and Customer Insights @
- 2002 - 2006 Manager, Customer Analytics and Modelling @
Sandra Vela Education
- Oxford College of Marketing
Diploma in Digital Marketing Management (distance learning)
- University of Toronto
Doctor of Philosophy (Ph.D.) (Engineering)
- University of Toronto
Master of Science (M.Sc.) (Engineering)
- University of Toronto
Bachelor of Science (B.Sc.) (Engineering)
Sandra Vela Skills
- Management Consulting
- Customer Strategy
- Customer Analysis and Insight
- Digital Marketing
- Loyalty Programs
- Enterprise Performance Management
- Strategy
- Business Performance Management
- CRM
- Management
- Analytics
- Team Management
- Customer Analysis
- Leadership
- Customer Relationship Management Crm
- Consulting
- Business Transformation
- Start Ups
- Business Development
- Business Analysis
- Competitive Analysis
- Team Leadership
- Strategic Planning
- Financial Services
- Business Planning
- Entrepreneurship
- Program Management
- Change Management
- Segmentation
- Business Intelligence
- Business Process Improvement
- Business Strategy
- Project Management
- Marketing Strategy
- Performance Management
- Customer Relationship Management
Sandra Vela Summary
- Sandra Vela, based in Toronto, ON, CA, is currently a Senior Director, Innovation and Strategic Initiatives, Marketing at RBC. Sandra Vela brings experience from previous roles at Royal Bank of Canada and Peppers & Rogers Group. Sandra Vela holds a Diploma in Digital Marketing Management (distance learning) @ Oxford College of Marketing. With a robust skill set that includes Management Consulting, Customer Strategy, Customer Analysis and Insight, Digital Marketing, Loyalty Programs and more. Sandra Vela has 2 emails and 3 mobile phone numbers on RocketReach.
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