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Sandra Smith Location
Edinburgh, GB
Sandra Smith Work
Customer Experience and Advocacy Lead @ (October 2019 - Present)
Customer and Colleague Communications Lead, Digital @ (October 2017 - September 2019)
Head Of Marketing @ (May 2017 - September 2017)
Head of Digital Marketing @ (June 2015 - April 2017)
Head of Customer Proposition @ (January 2015 - September 2015)
Head of Loyalty @ (December 2012 - December 2014)
Head of Digital Marketing @ (January 2011 - November 2012)
Project role, Marketing team set up @ (July 2010 - December 2010)
Head of Brand and Customer Strategy @ (July 2008 - March 2009)
Head of Customer Strategy and NPD @ (October 2006 - June 2008)
Head of Marketing @ (September 2003 - October 2006)
Head of Internet @ (September 2001 - August 2003)
Marketing Manager @ (May 1998 - August 2001)
Marketing Manager @ (May 1995 - April 1997)
Sandra Smith Education
Heriot-Watt University
MCIBS (Banking)
1991-1994
Edinburgh Napier University
Sandra Smith Skills
Direct Marketing
Management
Business Strategy
Business Analysis
Strategy
Team Leadership
Stakeholder Management
Customer Loyalty
Marketing
Customer Insight
Project Management
Customer Value Proposition
Brand Strategy
Project Delivery
Microsoft Excel
Customer Proposition Development
Digital Marketing
Change Management
Banking
Loyalty Programs
Customer Focused Marketing
Marketing Strategy
Financial Services
Marketing Communications
Governance
Business Transformation
Sandra Smith Summary
Sandra Smith, based in Edinburgh, GB, is currently a Customer Experience and Advocacy Lead at Royal Bank of Scotland Group. Sandra Smith brings experience from previous roles at Royal Bank of Scotland Group. Sandra Smith holds a 1991 - 1994 MCIBS in Banking @ Heriot-Watt University. With a robust skill set that includes Direct Marketing, Management, Business Strategy, Business Analysis, Strategy and more.
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