Sandra Guzmán Email
Director, CRM and Data
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Sandra Guzmán Location
- Mexico City, CDMX, MX
Sandra Guzmán Work
- Director, CRM and Data @ LATAM (January 2026 - Present)
- Digital Marketing Director @ Grupo Presidente (November 2021 - December 2025)
- SEO and Business Intelligence Director @ (December 2017 - November 2021)
- Digital Marketing Director @ (February 2014 - December 2017)
- SEO, Media and Data Analytics Manager @ (February 2010 - December 2013)
Sandra Guzmán Education
- Monash University
Management & Communications Certificate (Leadership)
2006-2007 - Universidad Nacional Autónoma de México
Corporate Communications (Communications)
2003-2007 - Harvard University
International Seminar (Innovation & Digital Transformation)
2023 - Universitat de Barcelona
Master in Business Intelligence (Business Intelligence)
2014 - Alter Edu
Management Skills (Management)
2013 - University of San Diego
Postgraduate Degree (Digital Marketing)
2011
Sandra Guzmán Skills
- Account Management
- Adobe Analytics
- Advertising
- Agile & Waterfall Methodologies
- Agile Methodologies
- Agile Project Management
- Analytics
- Artificial Intelligence (AI)
- Brand Awareness
- Business Development
- Business Intelligence (BI)
- CDP
- Client Development
- Client Relations
- Client Services
- Content Management
- Content Strategy
- Conversion Optimization
- Creative Pitching
- Creative Problem Solving
- Creativity and Innovation
- Cross-functional Team Leadership
- Customer Data
- Customer Insight
- Customer Relationship Management (CRM)
- Data Analytics
- Data Visualization
- Datorama
- Digital Marketing
- Digital Strategy
- E-Commerce Consulting
- E-commerce
- Email Marketing
- Executive Leadership
- Google Adwords
- Google Analytics
- Google Analytics Individual Qualification
- Inbound Marketing
- Lead Generation
- Leadership
- Marketing
- Marketing Strategy
- Multi-channel Marketing
- Negotiation
- Omniture
- Online Advertising
- Online Marketing
- Performance Marketing
- Pitching Media
- Planning Budgeting & Forecasting
- Problem Solving
- Product Development
- Profit Maximization
- Project Delivery
- Project Management
- Regional Marketing
- SEM
- SEO
- SEO-SEM
- Sales Presentations
- Sales and Marketing
- Scalability
- Search Engine Optimization (SEO)
- Search Engines
- Social Media Marketing
- Strategic Planning
- Team Leadership
- Uncertainty Analysis
- comScore
- linkbuilding
Sandra Guzmán Summary
- Sandra Guzmán, based in Mexico City, CDMX, MX, is currently a Director, CRM and Data at LATAM. Sandra Guzmán brings experience from previous roles at Grupo Presidente, WPP, T2O media México and Publicis Groupe. Sandra Guzmán holds a 2006 - 2007 Management & Communications Certificate in Leadership @ Monash University. With a robust skill set that includes Account Management, Adobe Analytics, Advertising, Agile & Waterfall Methodologies, Agile Methodologies and more. Sandra Guzmán has 1 emails on RocketReach.
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Sandra Guzmán
Director, CRM and Data
Mexico City, CDMX, MX
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