Senior Associate Europe – Brand Strategy and Business Consulting @ XPotential
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Sandra Grohmann Location
Hamburg, HH, DE
Sandra Grohmann Work
2020 -now Senior Associate Europe – Brand Strategy and Business Consulting @
2021 -2023 Chief Marketing Officer and Public Relations | Member of the Management Board @
2018 -2020 Managing Director – NAOS South Africa (Bioderma, Institut Esthederm) @
2015 -2017 Trade and Marketing Director Middle East, North Africa, Indian subcontinent @
2013 -2015 Head of Global Go-To-Market @ International Sales @
2012 -2013 Senior Consumer and Customer Marketing Manager @
2011 -2012 Group Brand Manager NIVEA Sub-Saharan Africa @
2007 -2011 International Brand Manager NIVEA Face Care @
2006 -2007 International Account Director NIVEA Face Care @
2000 -2003 Account Executive @
1999 -2000 Jr Account Executive @ JK Werbeagentur GMBH
1996 -1999 Trainee in Advertising and Marketing @ JK Werbeagentur GMBH
Sandra Grohmann Education
FHTW Berlin
Bachelor of Applied Science (BASc) (Business Communication Management)
2003-2006
Carl-Severing Berufsschule
Trainee in Advertising & Marketing (Advertising)
1996-1999
Institut für Bildungscoaching
(Resilience Coach)
2022
Systemisches Institut Hamburg
(Systemic Business Coach)
2020
Sandra Grohmann Skills
Brand Management
Brand Development
Brand Equity
Brand Loyalty
Brand Activation
Brand Architecture
Strategic Brand Positioning
Brand Implementation
Brand Awareness
Marketing
Marketing Strategy
Social Media Marketing
Marketing Communications
Digital Marketing
Product Marketing
Marketing Management
Integrated Marketing
Direct Marketing
Advertising
Social Media Advertising
Below the Line Advertising
Print Advertising
TV Production
Advertising Agency
Market Research
Strategic Communications
Cosmetics
Dermocosmetics
Team Building
Customer Relationship Management Crm
Business Development
Business Analysis
Business Process Improvement
Business Strategy
Business Management
Customer Relationship Management
Sandra Grohmann Summary
Sandra Grohmann, based in Hamburg, HH, DE, is currently a Senior Associate Europe – Brand Strategy and Business Consulting at XPotential. Sandra Grohmann brings experience from previous roles at PHENOGY AG, NAOS (Bioderma - Institut Esthederm - Etat Pur) and Beiersdorf. Sandra Grohmann holds a 2003 - 2006 Bachelor of Applied Science (BASc) in Business Communication Management @ FHTW Berlin. With a robust skill set that includes Brand Management, Brand Development, Brand Equity, Brand Loyalty, Brand Activation and more.
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