2014 -2015 Vice President, Healthcare Practice Lead @
2009 -2014 Director Strategist @
2009 -2009 Senior Strategist @
2000 -2008 Marketing Director @
2001 -2008 Marketing Director, Hair Care and Deodoradants @ Unilever Canada
1995 -1997 Product Director @ LifeScan Canada
Sandra Education
The University of British Columbia
BComm (Marketing and Urban Land Economics)
1982-1987
Sandra Skills
Brand Architecture
Customer Insight
Consumer Insight
Brand Equity
FMCG
Shopper Marketing
Marketing Research
Segmentation
Marketing
Ethnography
Quantitative Research
Consumer Behaviour
Consumer Products
Brand Management
Focus Groups
Advertising
Market Research
Marketing Strategy
Sandra Summary
Sandra, based in Toronto, ON, CA, is currently a Senior Advisor, Research and Strategy at HumanBranding Inc.. Sandra brings experience from previous roles at Havas Health & You, Throughline Strategy Inc. and Human Branding Inc.. Sandra holds a 1982 - 1987 BComm in Marketing and Urban Land Economics @ The University of British Columbia. With a robust skill set that includes Brand Architecture, Customer Insight, Consumer Insight, Brand Equity, FMCG and more. Sandra has 3 emails on RocketReach.
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