Sanders Consulting Group Information

Sanders Consulting Group (SCG) is a leading consulting firm specializing in the marketing communications industry. The firm’s experience allows it to understand the issues, speak the language, identify opportunities and implement best practices faster and more effectively. SCG understands that marketing communication firms are different and it is these differences that matter most. The firm’s focus is helping these organizations develop new directions for growth and operational excellence. The marketing communication companies Sanders Consulting Group works with compete more effectively by the way they are branded, positioned, themed and organized. Sanders Consulting Group is best known for its full range of skill-building training programs that are agency specific, meaning no extraneous, non-industry materials are included. It’s 100% directed at all marketing communication companies of all types, and it builds skills in learning how to do new business better, and how to improve account service by learning new ways to present and new skills in project management, time management, work flow, account planning and negotiation. Other learning programs cover how to increase client retention, learning how to do brand consulting, and new tools to help agencies learn new ways to provide better strategic leadership to clients. We also do on-site consulting in improving work flow, agency profitability, and process management. Most of the learning programs are supported by training manuals designed to keep the skill building fresh for years to come.