Sandelman Information

Foodservice Consumer Research Firm Monitors Quick-Service and Casual Dining Restaurants For over 25 years, Sandelman & Associates has produced insightful Attitude, Awareness and Usage studies for the quick-service and casual dining restaurant industries. Sandelman's syndicated tracking studies Quick-Track® (fast-food and pizza restaurants) and Casual-Track® (casual dining) provide marketers with affordable and reliable consumer insights at the media-market level and nationally. The restaurant industry's leading marketers rely on Sandelman's research programs to guide their strategy and planning in 80+ markets. The studies answer questions like these: • What are the market conditions? Are they improving? • Are restaurant chain users dining out more? What daypart is growing? • Is the brand top of mind? • Who is seeing the chain's advertising and who’s not? • How loyal are the chain's customers? Where are the risks? • How does the brand compete for frequent category users? • Is your brand retaining key demographic groups? • Is the brand positioned well in the market? • What are the opportunities and challenges? • Is the chain’s piece of the pie getting larger or smaller? We also produce topical reports and produce a complimentary Tracks newsletter featuring foodservice consumer insights. Further, Sandelman designs and executes proprietary consumer research to help clients gain insight on: - Promotion tracking - Brand image - Trade area - Price/Value