SANDA Information

SANDA Brands is an international Brand Agency for beauty, wellness, fragrance, and lifestyle — founded by Simrita S. Dhillon, a brand builder herself. We are the strategic market entry and growth partner for brands expanding into India and North America, and for retailers and platforms sourcing the right international brands for their shelves. What sets SANDA apart is where it began. Simrita built a brand from the ground up. She understands the uncertainty, the operational complexity, and the emotional investment that comes with creating something from nothing. SANDA is the agency she would have wanted. We don't operate as external consultants. We embed. We represent your brand the way you would represent it yourself — present in the rooms where decisions are made, accountable for what happens after launch, and still there long after. For brands, we offer: India Retail GTM · India E-Commerce GTM · Amazon India Growth · North America Market Launch. For retailers and platforms, we source and evaluate international beauty brands from Japan, Korea, India, and the United States across both emerging and powerhouse brand mandates. 37+ global brands launched internationally. $100M+ in represented retail revenue. $160M+ in Amazon revenue managed. 100% launch success rate. We work selectively, with brands and retailers we genuinely believe in. We build brands that build opportunity for women, for the next generation, for the communities our work touches. Learn more at sanda.co