SAN DIEGO-TIJUANA BORDER INITIATIVE Information

The Border Initiative provides fiscal agency services to community organizations or coalitions who are not established as 501(c) (3) organizations and whose mission or purpose is in alignment with the Border Initiative's mission. Fees range from 10% to 15% of the total budget with a maximum annual fee of $7,500.00. Average fees are $1,500.00 to $2,500.00. Currently the Border Initiative serves as the fiscal agency for the South Bay Cinco de Mayo Con Orgullo Para La Familia Coalition. The mission of the Cinco de Mayo con Orgullo campaign is to promote the true meaning of the Cinco de Mayo holiday while reducing instances of violence, crime, underage drinking, and DUI citations in the South Bay. The goals of the program are to: (1) stop sponsorship/advertisements that encourage binge drinking, underage drinking and heavy consumption of alcohol and, which target the Hispanic/Latino community and (2) promote a greater awareness of the negative impact alcohol and tobacco advertising has on the Hispanic/Latino and other ethnic communities and (3) reduce alcohol and tobacco abuse among Hispanic/Latino and other ethnic communities. In addition to meeting its programmatic goals, the South Bay Cinco de Mayo Con Orgullo Para La Familia Coalition holds an annual "Cinco de Mayo festival" in National City. The annual festival is among the largest and most prestigious alcohol, tobacco and drug-free event in the region and is supported by community members, the City of National City, County Board of Supervisors, Supervisor Greg Cox, COX communications EXA FM and El Latino among others.