Samuel Lau's Location
Pasadena, CA, US
Samuel Lau's Work
- Vice President Marketing @ City of Hope
- Head of Digital Strategy, Individual Family Plan Growth, Content, Digital Transformation Strategy @ Blue Shield of California
- Head of Digital Marketing, Content Marketing, Communications Transformation @ Blue Shield of California
- Head of Digital Marketing @ Blue Shield of California
- Marketing Consultant @ AMG (Anfield Marketing Group)
- Digital Marketing Instructor @ UC Berkeley Extension
- Vice President of Performance Marketing and Retention @ Dot & Bo
- VP Customer Acquisition Marketing @ Whil Concepts
- Senior Director, Global Acquisition and Brand Marketing @ Ancestry
- Senior Director, Acquisition Marketing @ Ancestry
Samuel Lau's Education
- University of California, Los Angeles
BA (Economics)
- University of Southern California - Marshall School of Business
MBA (Marketing/Sales)
- The Johns Hopkins University - Carey Business School
Masters of Healthcare Management (Healthcare)
2017 - 2020
- Santa Monica High School
General (General)
Samuel Lau's Skills
- Strategic Planning
- Retail Buying
- Budgeting
- Advertising
- Competitive Analysis
- Media Buying
- Direct Response Television
- Direct response Radio
- Acquisition Integration
- Media Sponsorhips
Samuel Lau's Summary
Samuel Lau, based in Pasadena, CA, US, is currently a Vice President Marketing at City of Hope, bringing experience from previous roles at Blue Shield of California and AMG (Anfield Marketing Group). Samuel Lau holds a BA in Economics @ University of California, Los Angeles. With a robust skill set that includes Strategic Planning, Retail Buying, Budgeting, Advertising, Competitive Analysis and more, Samuel Lau contributes valuable insights to the industry. Samuel Lau has 3 emails and 1 mobile phone number on RocketReach.
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