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Samrat Basu Location
Maharashtra, India
Samrat Basu Work
2015 -now Senior Vice President - Global Lifebuoy @
2014 -2015 Consultant @
2012 -2014 Vice President and Business Head @
2009 -2012 Associate Vice President @
2004 -2009 Regional Associate Account Director @ Young & Rubicam Group
2004 -2006 Regional Account Manager @ Young & Rubicam Group
2003 -2004 Account supervisor @
2002 -2003 Senior Account Executive @
2000 -2002 Account Executive @
2000 -2000 AE @
Samrat Basu Education
Delhi University
bachelor of arts (english literature)
1994-1997
St.Columba's School, New Delhi
AISSCE (Computer Science)
1981-1994
Samrat Basu Skills
Advertising
Digital Marketing
Brand Management
Customer Insight
Creative Strategy
Marketing Communications
Brand Architecture
Marketing Strategy
Creative Direction
Direct Marketing
Relationship Marketing
Digital Media
Brand Development
Competitive Analysis
Corporate Branding
Internal Communications
Interactive Marketing
Mobile Marketing
Strategy
Corporate Communications
Outdoor Advertising
Interactive Advertising
New Media
Marketing Research
Marketing Management
Integrated Marketing
Strategic Communications
Marketing
Market Research
Samrat Basu Summary
Samrat Basu, based in Maharashtra, India, is currently a Senior Vice President - Global Lifebuoy at MullenLowe Lintas Group. Samrat Basu brings experience from previous roles at mydala.com, Law & Kenneth Saatchi & Saatchi Pvt Ltd., JWT Asia Pacific and Young & Rubicam Group. Samrat Basu holds a 1994 - 1997 bachelor of arts in english literature @ Delhi University. With a robust skill set that includes Advertising, Digital Marketing, Brand Management, Customer Insight, Creative Strategy and more. Samrat Basu has 2 emails and 3 mobile phone numbers on RocketReach.
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