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Samrat Basu Location
Maharashtra, India
Samrat Basu Work
Senior Vice President - Global Lifebuoy @ (October 2015 - Present)
Consultant @ (June 2014 - September 2015)
Vice President and Business Head @ (September 2012 - March 2014)
Associate Vice President @ JWT Asia Pacific (April 2009 - September 2012)
Regional Associate Account Director @ Young & Rubicam Group (June 2004 - January 2009)
Regional Account Manager @ Young & Rubicam Group (June 2004 - January 2006)
Account supervisor @ JWT Asia Pacific (May 2003 - April 2004)
Senior Account Executive @ JWT Asia Pacific (May 2002 - April 2003)
Account Executive @ JWT Asia Pacific (April 2000 - April 2002)
AE @ (January 2000 - April 2000)
Samrat Basu Education
Delhi University
bachelor of arts (english literature)
1994-1997
St.Columba's School, New Delhi
AISSCE (engineering drawing)
1981-1994
Samrat Basu Skills
Advertising
Digital Marketing
Brand Management
Customer Insight
Creative Strategy
Marketing Communications
Brand Architecture
Marketing Strategy
Creative Direction
Direct Marketing
Relationship Marketing
Digital Media
Brand Development
Competitive Analysis
Corporate Branding
Internal Communications
Interactive Marketing
Mobile Marketing
Strategy
Corporate Communications
Outdoor Advertising
Interactive Advertising
New Media
Marketing Research
Marketing Management
Integrated Marketing
Strategic Communications
Marketing
Market Research
Samrat Basu Summary
Samrat Basu, based in Maharashtra, India, is currently a Senior Vice President - Global Lifebuoy at MullenLowe Lintas Group. Samrat Basu brings experience from previous roles at mydala.com, Law & Kenneth Saatchi & Saatchi Pvt Ltd., JWT Asia Pacific and Young & Rubicam Group. Samrat Basu holds a 1994 - 1997 bachelor of arts in english literature @ Delhi University. With a robust skill set that includes Advertising, Digital Marketing, Brand Management, Customer Insight, Creative Strategy and more. Samrat Basu has 2 emails and 3 mobile phone numbers on RocketReach.
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