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Samantha Culbert Location
Melbourne, VIC, AU
Samantha Culbert Work
Head of Stadium Marketing and Experience @ (March 2025 - Present)
Group General Manager, Delivery and Partnerships @ (October 2022 - July 2024)
Head of Impact and Engagement, Office for Women in Sport and Recreation @ (September 2021 - October 2022)
Chief Executive Officer @ (January 2018 - September 2022)
Chief Executive Officer @ (January 2003 - December 2019)
Marketing Services Manager @ (January 2001 - January 2003)
Deputy Competition Manager - Athletics @ Sydney Organising Committee for the Olympic Games (January 1997 - January 2000)
Samantha Culbert Education
Ruyton Girls' School
VCE
Victoria University
Bachelor of Applied Science (Physical Education)
Samantha Culbert Skills
Account Management
Advocacy
Analytical Skills
Athlete Development
Athletics
Behavioural Change
Bid Processes
Brand Marketing
Brand Partnerships
Broadcast
Broadcasting
Budget Management
Business Analysis
Business Development
Business Planning
Business Relationship Management
Business Strategy
Cause Marketing
Coaching
Commercial
Community Engagement
Content Creation
Contract Negotiation
Corporate Hospitality
Corporate Partnership Development
Creative Agencies
Creative Ideation
Cross-functional Team Leadership
Customer Experience
Customer Service
Data Analytics
Destination Marketing
Digital Marketing
Economic Impact
Email Marketing
Event Management
Event Marketing
Event Planning
Fitness
Franchising
Fundraising
Fundraising Campaign Management
Integrated Marketing
Launches
Leadership
Management
Market Research
Marketing
Marketing Campaign Management
Marketing Communications
Marketing Strategy
Media Buying
Media Relations
Membership Growth
Membership Marketing
Negotiation
New Business Development
Nonprofit Organizations
Organizational Leadership
Partnership Agreements
People Management
Philanthropy
Policy Writing
Product Development
Project Management
Proposal Writing
Public Relations
Retail Sales
Return on Investment
Running
Sales
Sales and Marketing
Social Media
Social Media Marketing
Special Events
Speech Writing
Sponsorship
Sponsorship Activation
Sponsorship Management
Sponsorship Sales
Sports
Sports Business
Sports Industry
Sports Management
Sports Marketing
Staff Management
Stakeholder Engagement
Stakeholder Management
Start-ups Management
Stategy
Strategic Alliances
Strategic Communications
Strategic Partnerships
Strategic Planning
Strategic Project Management
Strategy
Television
Ticketing
Track and Field
User Experience (UX)
Samantha Culbert Summary
Samantha Culbert, based in Melbourne, VIC, AU, is currently a Head of Stadium Marketing and Experience at AFL - Australian Football League. Samantha Culbert brings experience from previous roles at Athletics Australia, Victorian Government, Aussie Aths and Jump Media & Marketing. Samantha Culbert holds a VCE @ Ruyton Girls' School. With a robust skill set that includes Account Management, Advocacy, Analytical Skills, Athlete Development, Athletics and more. Samantha Culbert has 2 emails and 3 mobile phone numbers on RocketReach.
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