SmithGroup is an award-winning, multi-national integrated design firm that employs research, data, advanced technologies and design thinking to help clients solve their greatest challenges.
Working across 20 locations throughout the U.S., our network of 1,600 experts is committed to excellence in strategy, design and delivery. Across more than 20 design disciplines, we work collaboratively and creatively, sharing ideas and learning from one another.
Our integrated design approach blends aesthetics with performance, sustainability, and resiliency to create a better tomorrow—for clients, employees, the community, the environment, and our collective future.
Our unique culture and impact on the built environment have received recognition from top-ranking institutions, publications and design authorities the world over. In 2025 and 2026, we were named a Top Workplace in the United States by Energage and USA Today.
We are Redefining Brand Design through customer-centric strategy, innovation and creativity.
At Smith Design, our approach is grounded in a deep understanding of consumer behavior, culture and brand category trends. We assume the role of brand steward, take the time to understand the complexities of each client's business, and help develop strategies that get to the heart of how their brand can uniquely meet consumer needs. Armed with this knowledge, we create compelling insights, visual clarity and impactful design that result in significant gains for leading brands and connect with their consumers' emotions and aspirations.
Our multi-dimensional, high performance team, delivers best-in-class design across many categories. Through the honed skills of our incredibly cohesive team and in partnership with our clients, we create designs and visual systems that personify the brand and help drive growth for your brand, product, or service.
Smith Design is a Certified Women Owned Business with 40 years of expertise with a central hub in Morristown, NJ. Our state of the art facility and adaptive team offers a full suite of resources including a design studio, photography studio, professional kitchen, and behind the glass R&D. These resources enable us to provide turnkey services to our clients that result in positive sales growth for your brand.
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