Managing Director - Savoury Pastry Category @ (January 2023 - August 2024)
Managing Director @ (January 2020 - January 2023)
General Manager - McVitie’s @ (January 2018 - January 2020)
Marketing Director @ (January 2017 - January 2018)
VP Category Planning - Northern Europe @ (January 2016 - January 2017)
Vice President - Biscuits, Northern and Central Europe @ (January 2014 - January 2016)
Senior Category and Strategy Director - Cheese and Grocery EU @ (January 2012 - January 2014)
Sam Mitchell Education
CIM | The Chartered Institute of Marketing
CIM Diploma (Marketing)
1992-1993
London Metropolitan University
Bachelor of Arts (B.A.) (Business Studies and Marketing)
1989-1993
Sam Mitchell Skills
Brand Architecture
Brand Development
Business Acumen
Business Development
Business Strategy
Business-to-Business (B2B)
Collaborative Problem Solving
Communication
Consumer Products
Cross-functional Collaborations
Cross-functional Team Leadership
Customer Insight
Customer Relationship Management (CRM)
Decision Quality
Digital Marketing
Executive Leadership
Fast-Moving Consumer Goods (FMCG)
Food Industry Knowledge
Forecasting
General Management
Grocery
Influencing others
International Development
Interpersonal Skills
Leadership
M&A experience
Management
Managing Vision and Purpose
Market Research
Mentoring
Multi-channel Marketing
Negotiation
New Business Development
P&L Management
People Development
People Management
Problem Solving
Product Development
Product Innovation
Revenue Management
Sales
Shopper Marketing
Stakeholder Management
Storytelling
Strategic Planning
Strategic Vision
Trade Marketing
Turnaround and growth
Sam Mitchell Summary
Sam Mitchell, based in Bristol, GB, is currently a Chief Commercial Officer at Samworth Brothers. Sam Mitchell brings experience from previous roles at Samworth Brothers, Ginsters, pladis Global and SHS Drinks. Sam Mitchell holds a 1992 - 1993 CIM Diploma in Marketing @ CIM | The Chartered Institute of Marketing. With a robust skill set that includes Brand Architecture, Brand Development, Business Acumen, Business Development, Business Strategy and more. Sam Mitchell has 1 emails on RocketReach.
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