We’re a young company that have achieved great things so far by creating a best in class styler range that is loved by stylists and consumers alike. We remain fiercely ambitious, with big growth plans, exciting new innovation in the pipeline and geographic expansion.
We pride ourselves on remaining true to our founding ethos - the spirit of transformation - and have established a position at the forefront of the competitive fashion styling sector, where we are renowned as one of the leading hair styling brands around the world and synonymous with style and sophistication.
Joico, a fast-growing company in the Professional Beauty industry, is a division of Henkel.
Our Mission:
We eat, sleep and breathe beauty! We develop innovative, top performing products. We design artistic imagery that inspires creativity. We surround ourselves with the most gifted artists and educators in the industry. We are 100% committed to the advancement of the global salon community. Why? Because beauty isn’t our job—it’s our passion!
Our first ever hair salon, Rush Wimbledon, was opened in 1994 by founders Andy and Stell who shared one vision; to create stunningly beautiful yet wearable hairstyles, each as unique and individual as you. We now have over 50 Rush hair and beauty salons, each unique in their location, decor, and people yet united in their passion.
Our Artistic Team has been making their mark in hairdressing history since 1999. Their groundbreaking creativity and extraordinary talent has led them to win an outstanding 13 British Hairdressing Awards and their impact on the worldwide hairdressing industry, coupled with an ever-growing celebrity clientele, is a testament to their passion for their craft.
In 2008 we opened our very own Advanced Academy. We strongly believe that excellence can only be achieved through strong foundations and a commitment to your craft, so we offer training courses taught by our inspirational Artistic Team to each and every one of our hairstylists, thus ensuring that their passion, creativity, and skill is continually nurtured and developed, and that you can be confident that when it comes to hair, your stylist knows their stuff.
In 2010 we also formed the Rush Session Team, headed up by Tina Farey, the crème de la crème of editorial hairstylists; they’ve developed a fantastic profile at the heart of the fashion industry. The team has been a favourite a London Fashion Week ever since and are honored to have worked alongside the likes of Belle Sauvage, Pam Hogg and PPQ to mention a few.
We’ve come a long way since 1994, but that philosophy has stayed with us through thick and thin. It’s you, by Rush.