Salient Creative Information

Operated 2013-2015 Sa·lient: adjective; 1. Prominent or conspicuous; 2. Projecting or pointing outward; 3. Leaping or jumping; Helped businesses improve the way people perceive them in the marketplace (aka on the internet, in person, at their storefront/retail location, word of mouth, etc). Every client offered a unique challenge, and most of the time a solution was created by combining some or all of the following: UX/User Experience strategy, branding/design, web development (incl. custom Digital Ocean Nginx deployments, APIs), video production and photography. Once these new digital mediums and strategies were in place over the course of a few months, clients and their businesses were seeing more people move through funnels and reaching the point of purchase compared to previous efforts. Unique and targeted sales funnels were built upon a framework of YouTube/Facebook/Google ad placements (video, image, text) linked to dynamically generated landing pages (based upon custom themed LESS/SCSS/CSS and media files) linked to a CRM/SalesForce. The most exciting accomplishments revolved around bringing businesses into the 21st century with true digital automation. This mostly means helping people know and understand what APIs are and how they could be integrated into existing core systems. Even if someone didn't understand what was happening on a technical level, empowering these people to use technology was always a fun and rewarding experience.