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B2B buying has fundamentally changed, and AI is rewriting how teams win. We’re helping sales, GTM, and partner teams rethink, adapt and execute in a human + AI world. Sales Redefined is an award-winning ROI-driven growth transformation company on a mission to redefine your revenue ecosystem for the human + AI age, founded by growth strategist Abbie White. Before launching SalesRedefined, Abbie was National Sales Manager at IBM, where she led a AUD$100Mportfolio and transformed team performance. Now, we’re like a dog with a bone for results, and we only deliver what we’ve seen proven to actually work in the real world. No off-the-shelf enablement, only personalised programs built from proven approaches, first-hand experience, and leading experts who walk the talk. We specialise across IT, Cyber Security, Telco, SaaS, Professional Services and Franchises. Trusted by Fortune 500 and ASX 200 brands, we’ve unlocked over $500M for our clients. Here's how we support your growth: - Human + AI REVenue Accelerator™: Give your sales and GTM team the Human + AI advantage in 6 weeks through this live execution cohort. Join the waitlist and be first in line to receive the early bird saving for our next cohort! - Partner Ecosystem Programs: Bespoke learning pathways for your partner ecosystem and sales & GTM teams, customised to your business objectives. - Revenue Enablement and Sales Enablement (including Sales & GTM Kickoffs) - Keynote & Conferences: Delivered by our CEO Abbie White. Book our signature keynote, The Growth Paradox: Human + AI for B2B Sales. If you are ready to try something a little fresh, something a little shaken, not stirred, something with proven returns and results, you’ve found the spot. Visit our website to get to know us a little better.

Sales Redefined Questions

Abbie White is the Founder and CEO of Sales Redefined.

5 people are employed at Sales Redefined.

Sales Redefined is based in North Sydney, New South Wales.

The NAICS codes for Sales Redefined are [541, 54, 541613, 54161, 5416].

The SIC codes for Sales Redefined are [87, 874].

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