Sales Engineering Group Information

Sales Engineering Group, founded in 2001, helps organizations improve sales volume and predictability by applying engineering principles to sales process and value communication. SEG works with B2B companies to show them how they can drive predictable sales results month after month. To drive more predictable results, we focus on three key areas that will drive the overall improvement of the selling team. The first is to clearly define the value/results that the company delivers to their clients. We ensure that the message is clear about results, not just features. The second area is to ensure that we know how the customer buys what you are selling. While sales organizations have a sales process, the customer also has a buying process. We need to clearly understand it. The third area is to focus on ensuring that the sales team knows how to clearly deliver the value message to the customer and can demonstrate the results that can be gained by using the solution. A cornerstone to our success is the SEG Sales Process Framework. SEG has designed a sales process model that it customizes for each client. The model focuses on identifying the key activities that are needed to advance the buying process for each customer. Once implemented, the sales process now serves as an extremely reliable forecasting mechanism no matter what CRM is used. SEG works across a number of industries including technology, manufacturing, professional services, healthcare, and telecommunications.