SAKA sal Information

Headquartered in Lebanon, SAKA s.a.l. is a market-driven company specializing in the marketing and distribution with a wide portfolio of tires, lubricants, batteries, tools and supplies, car care products, equipment, brake pads, filters, car accessories, and wiper blades. Since 1960, SAKA has built a strong reputation in the automotive sector through professionalism, reliability, and long-standing market expertise. Today, SAKA serves 300+ tire service centers, fleets, and companies in Lebanon, while also extending its reach internationally through offshore operations with subsidiaries and sister companies across several West African and MENA countries. The company’s growth has been driven by strategic partnerships, strong market knowledge, and a commitment to high-quality products and services. SAKA’s strategic approach is based on market territory segregation to avoid inter-brand competition, careful portfolio management to prevent inter-tier overlap, and clear brand positioning according to identity and price level, enabling the company to maintain a balanced and competitive presence in the market. Driven by a vision to deliver top-quality products and services while expanding locally and internationally, SAKA continues to build on its heritage, goodwill, and marketing strength. Its values are rooted in integrity, transparency, accountability, teamwork, trust, client satisfaction, and mutual progress. Established by Mr. Sleiman Abdul Khalek, SAKA began in Lebanon and gradually expanded through the import and export of tires worldwide. Today, the company works with key clients and business partners in 9 countries and manages more than 36 brands across multiple automotive categories on an exclusive basis.