SAIGON CUBE Competitors

The brand originates from Vietnamese coffee. From the love for Vietnam and passion for coffee, in 1999, Highlands Coffee® was born with the ambition to elevate Vietnam's long-standing coffee heritage and spread the spirit of pride, harmoniously connecting tradition with modernity. Starting with packaged coffee products in Hanoi in 2000, we quickly developed and expanded into a famous coffee shop brand, continuously expanding our domestic and international operations since 2002. Over the years, we have continuously brought delicious and richly-flavored coffee products into a comfortable and elegant space. Our cups of coffee are not just a familiar drink, but also carry with them a cultural mission that reflects a part of modern Vietnamese life. Until now, Highlands Coffee® still maintains the manual coffee sorting process to select the best quality coffee beans, freshly roasted every day, and serve our customers with a bright smile. Our secret to success lies in the excellent space, excellent products, and attentive service at an affordable price.

VN Coffee Tea Service Trading corporation (The Coffee House) started in 2014 with the 1st store in Cao Thang and have a total of over 100 stores across Viet Nam (as of 8/2018, included The Coffee House and Ten Ren). We are opening 1 - 2 stores every week and plan to keep this outrageous growth rate for a few more years. We strike to make the difference in Vietnam in terms of product excellence and service quality. Currently, we have over 2,500 teammates serve 20,000 visitors per day with our core purpose and reason for being is deliver happiness to people. It stands for “connecting with other people”. We believe happiness is in the hands of everyone, by the same way we could. Thus, we encourage our staff by delivering every inspiration, encouragement, human touch and positive working environment. When we talk “People” we mean, first of all, our staffs, our customers, our partners and the community around us. Nurturing the ritual, we are building “a house” (Nhà). A house that enriches human connection via a cup of coffee and tea. A house where brings core values: integrity, teamwork, enrollment of kindness and service mindset . A house helps each of us to become the better version of ourself.