Sagon-Phior Information

Sagon-Phior is a digital branding and marketing agency that strives to establish powerful connections between brands and their customers through emotional marketing, branding, and technology. The agency’s focus is around emotional and behavioral marketing, which allows brands to gain a better understanding of the crucial but often unnoticed patterns of customer behavior, emotion, and motivations. They use those insights to create better brand experiences through powerful stories and content that accelerates engagement and revenue. They have learned that the most successful brands fulfill a customer's needs, whether the customer is aware of it or not. When you address their needs, the chance of acquiring that customer increases dramatically. They also understand that a healthy brand is a constantly evolving entity, and the importance of helping to communicate that vision in unexpected ways through creativity, stories, content, and experiences. The fact is, a website has only 1/10th of one second to make a memorable and positive impression, which means delivering the right ideas, messages, and content to evoke an immediate visceral reaction and response. Ultimately, regardless of whether a brand is characterized as elegant or edgy, or bold, or simple, its aesthetic is irrelevant if customers are not aware of the outcomes of what you do and how it meets the needs and expectations of the customers you serve. With extensive experience in healthcare, technology, CPG, wine and spirits, non-profits, startups, financial services, luxury, and lifestyle industries, they have implemented this approach for many regional, national, and global clients over several decades. As branding and marketing experts, they possess the expertise and resources to utilize motivation, emotion, and behavior for their clients to convert more customers while strengthening brand relationships.