Safilar is an important marketing and distribution company on Romanian FMCG market, with proven record in brand building of premium brands. Having an excellent knowledge and experience of the Romanian consumers and retail market, we are building our activities around long-lasting relationships with our principals and strong brands. We are representing in Romania top international brands who are having leading positions in categories where activate: Ambi Pur air fresheners, Kiwi shoe polish, Frisbi paper tissue, Humydry moisture absorbers. We offer a wide range of services to our principals: own sales and merchandising staff, warehousing, efficient logistics, co-packing, marketing strategy and implementation, key account management. National coverage of the country through the following channels: grocery (supermarket, hypermarkets), cash & carry, drugstores, convenience stores (gas stations), DIY, specialized stores (shoe shops).
| Website | http://www.safilar.ro |
| Revenue | $27.6 million |
| Employees | 8 (6 on RocketReach) |
| Founded | 1994 |
| Phone | +40 257 270 720 |
| Industry | Manufacturing, Advertising & Marketing, Business Services |
| Web Rank | 15 Million |
| Keywords | Fast Moving Consumer Goods, Brand Building, Premium Brands, Fmcg Distribution, Fmcg Marketing, Marketing, Distribution, Consumer Goods, Retail Market, Brand Management, Brand Portfolio, Market Research, Consumer Insights, Sales, Marketing Strategy, Wholesale Distribution, Product Launch, Market Analysis, Supply Chain, Import Export |
| Competitors | ALTRAD, Romstal, Polaris M Holding, UNIMAT, SIVECO Romania, Mondo Style Fenster und Türen, SALUBRIS SA, Selgros Cash&Carry Romania, Helios Security, SC GREKUI ALBERT CONSTRUCT SRL +1 more (view full list) |
| SIC | SIC Code 594 Companies, SIC Code 59 Companies |
| NAICS | NAICS Code 45321 Companies, NAICS Code 4532 Companies, NAICS Code 453 Companies, NAICS Code 459 Companies, NAICS Code 45 Companies, NAICS Code 453210 Companies |
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The Safilar annual revenue was $27.6 million in 2026.
Daciana-Mari Dicu is the DIRECTOR COMERCIAL FIRMA PRIVATA of Safilar.
6 people are employed at Safilar.
The NAICS codes for Safilar are [45321, 4532, 453, 459, 45, 453210].
The SIC codes for Safilar are [594, 59].