SAFE’s grass roots were planted in 1932, when a bunch of volunteers started New Zealand’s branch of the British Union for the Abolition of Vivisection. Now, we’re still here for animals. From the rallying in streets, to advocating for animals in parliament and the High Court, from television news to social media – together, with all of you, we’ve made some massive wins for (literally) millions of animals along the way.
| Website | https://www.safe.org.nz |
| Revenue | $17.6 million |
| Employees | 951 (125 on RocketReach) |
| Founded | 1932 |
| Address | PO Box 13366, Christchurch 8141, NZ |
| Phone | +64 3 379 9711 |
| Technologies |
JavaScript
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HTML
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Review Board
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| Industry | Non-profit Organizations, Charitable Organizations & Foundations, Organizations |
| Web Rank | 3 Million |
| Keywords | Animal Welfare, Animal Rights, Animal Protection, Animal Advocacy, Cruelty Investigation, Farm Animal Welfare, Ethical Farming, Animal Education, Animal Rights Activism, Animal Cruelty Prevention, Responsible Agriculture, Animal Ethics, Animal Legislation, Animal Advocacy Group, Animal Welfare Organization |
| SIC | SIC Code 869 Companies, SIC Code 86 Companies |
| NAICS | NAICS Code 813 Companies, NAICS Code 81331 Companies, NAICS Code 813312 Companies, NAICS Code 81 Companies, NAICS Code 8133 Companies |
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SAFE Questions
The SAFE annual revenue was $17.6 million in 2026.
Debra Ashton is the CEO of SAFE.
125 people are employed at SAFE.
The NAICS codes for SAFE are [813, 81331, 813312, 81, 8133].
The SIC codes for SAFE are [869, 86].
Top SAFE Employees
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Debra Ashton
Chief Executive Officer at SAFE
New Zealand1 -
Loren Miller
President at SAFE
Chiang Mai, Thailand2 -
Amy Averett
Director, Safe Institute at SAFE
Austin, TX, US12 -
Josha Cunningham
Executive Director at SAFE
Washington, DC, US12 -
Jessica Chambers
Head of Campaigns at SAFE
Auckland, NZ2 -
John Ikeda
Project Management Thought Leader at SAFE
Roseville, CA, US23 -
Greg Simpson
Creative Specialist at SAFE
Wellington, NZ2 -
Bianka Atlas
Campaigns Manager at SAFE
Auckland, NZ1 -
Tracey Drake
Business Development at SAFE
New York, NY, US21
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