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As the leading and experienced beauty distributor in the Nordics, SÆTHER represents a diverse array of well-known international brands within fragrance, makeup, haircare and skincare. SÆTHER operates across four Nordic countries; Denmark, Sweden, Norway and Finland and is organized into five divisions; Luxury & Niche, Prestige, Consumer, Haircare and Clarins Group. Each division is dedicated to identifying and leveraging opportunities for growth and expansion, developing tailored strategies that align with the specific trends and requirements of each market, while always meeting the demands and needs of our different brand owners. Our five divisions collaborate closely to ensure we deliver a seamless and comprehensive service to all our partners. We provide our retailers with valuable insights, training, and support to drive sales and enhance customer engagement. By working closely with our retailers, we understand their target markets, and develop customized marketing and promotional strategies to help them achieve their goals. We strive to be a reliable and trusted partner, believing strong relationships are key to mutual success. At SÆTHER, we strongly believe that a personal approach helps us better understand our local markets and the need of their customers as well as challenges and opportunities – this is crucial in the dynamic Nordic markets where customer preferences and trends can vary significantly. SÆTHER builds on a heritage of success and impressive growth, founded on respect, integrity, and loyalty – as we are deeply convinced that success is achieved through cooperation. We are proud to be a dynamic company offering numerous career opportunities for those passionate about the beauty industry – and we are always seeking talented individuals who share our philosophy. Whether you are starting your career or looking to advance, we have exciting opportunities across our organization.

SÆTHER Questions

The SÆTHER annual revenue was $14.8 million in 2026.

Palle Pedersen is the CEO of SÆTHER.

273 people are employed at SÆTHER.

SÆTHER is based in Farum, Sjælland.

The NAICS codes for SÆTHER are [5222, 52, 522].

The SIC codes for SÆTHER are [61, 611].

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