Xcelerate Solutions exists to manage risk from individuals to systems, create innovative solutions that deliver results, and accelerate time to value. Across our service areas — Enterprise Vetting & Analysis, Aviation Security, Mission and Digital Solutions — we enhance the security and resilience of America’s personnel, physical, and cyber infrastructure.
B2B marketing has a big pipeline problem. Here's what's up. Most of your marketing is designed to convert people ready to buy. But most of your market won't be ready to buy for months (if not years).
Almost 100% of your marketing budget goes to sales activation programs that generate MQLs but not pipeline (because buying committees don't buy from strangers). Meanwhile you're not building the brand equity and recognition you need to make the shortlist when the time is right.
We help smart B2B folks take brand and performance to market together — to get famous with future buyers, and then connect with them when they're actively in-market. We do that by telling great stories about stuff it’s hard to get your head around, through B2B content marketing and campaigns that give your best buyers a reason to spend time with your brand.
If you're looking for the list of stuff we do, it includes (but isn't limited to): Positioning & Messaging, Creative Content and Campaign Planning, Brand & Visual Identity, Digital Development & Websites, B2B SEO, SEM, Paid Media, Marketing Ops, and more.
Here’s what we’ve done for some of our clients:
$5m a year pipeline contributed by marketing, with half converting to sales — up 50% year-on year from a brand campaign – Rockset
20M impressions on employer branding ads served for recruiter programs and 250+ conversions on applications – Solita
210% YoY improvement in SEO performance, 46.2% CTR from homepage and $217.7M invested after two rounds of funding from a brand repositioning – Quantexa
To find out more, give us a message on LinkedIn. Or we suggest you visit our website www.velocitypartners.com, browse the blog and read some of our home-grown content:
The new B2B Manifesto (https://bit.ly/4bCGNgi)
The Content Marketing Workbook (http://bit.ly/1kvpXFP)
The Holy Trinity of B2B Marketing (http://bit.ly/1kvq4Bw)
There is a growing need for pediatric home care which is currently not being met. Many children are spending time in hospitals and institutional care unnecessarily while home care is 10 times less expensive, more effective, and convenient. The pediatric home care market has not kept pace with this growing demand and is in need of thousands more nurses.
To address the growing demand for pediatric home care, SwiftShift is reimagining pediatric home care delivery by creating the first caregiver-managed pediatric home care service. Our long-term mission is to increase the number of pediatric nurses who choose to work in this field so that every child can access reliable home care.
Our unique offering creates more meaningful relationships between patients, families, and caregivers. We’ve replaced office-based case managers with nurse care teams and empowered them to manage the safe transition from the hospital to long-term home-based care. These self-managed teams choose their patients and control their schedules, creating a greater sense of ownership over their care management.
We use an AI-based home care management platform to help our care teams focus on delivering care. No more manuals, no more paper! By providing all the relevant data in an easy-to-access interface, caregivers can make better decisions for the well-being of their patients.
Most importantly, at SwiftShift we know the best patient outcomes start and end with the best nursing experience. That’s why we are committed to our caregivers’ professional development by providing 24/7 training and support services.
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