RYPL.io Information

RYPL is a new kind of media buy. Leverage your paid and owned media to generate masses of earned media. You can't buy earned media. Nobody sells it. RYPL engineers it. An Amplification Media Buy sits on top of the Google Ads and Facebook Ads you already run. Paid and owned media are the fuel. RYPL is the additive: a campaign people enter to get the brand's offer, then share for a chance to win the grand prize. Every entry and every share is tracked — by seed channel, by referrer chain and generation, by sharing platform, and by campaign — so a brand can see its incremental lift, its best amplifiers, and the real value of the earned media generated. How it works: 1. Set the offer — the entry incentive and the grand prize. 2. RYPL builds the campaign and landing page. 3. Drive your existing paid and owned traffic to it. 4. People enter, then share. You pay for the first wave of amplified acquisitions. Every generation after that is free. RYPL is a package deal. RYPL does everything — builds, runs, and handles all entrant follow-up until the campaign ends. Every entrant is passed to the brand in real time. The brand or agency brings the traffic, reads the reports, and plans the next campaign. For B2C brands that run their own ads: augment what you run today, transition spend as earned media grows, and eventually eliminate the digital ad buys it replaces. For agencies: a media buy you can take to B2C clients, with a true 20% share of the per-Direct charge paid out of RYPL's side — never added to the client's price — plus a client-protection promise and white-label access. Not a referral program. Not an MLM. A media buy. Now in Beta: claim up to $2,500 in free media spend toward one 30-day campaign at beta.rypl.io