Rustlers (a Kepak Group brand) Information

Rustlers - the brand of proper flame grilled burgers microwaved in just 90 seconds - is the UK’s number one microwavable snack, generating annual sales of more than £108 million. It has been the pioneer of a standout category growth story, leading the development of the micro snacking category from just £10m in 2000 to £150m today. Part of the family-owned Kepak Group, Rustlers’ success is down to a great team of people making a great tasting, high quality product range, which is fully traceable to the farm of origin. With a world-class manufacturing site in Kirkham, Lancashire, we are highly ambitious and focused on creating new market opportunities, both in the UK and emerging overseas territories. We set our sights high and our strategy is to grow our category by £50 million over the next four years through improving consumer perceptions of the brand. We have just launched a new marketing campaign as part of this strategy - What A Time To Be Alive - which has been voted Campaign of the Year in our category by The Grocer. Future success and expansion will be underpinned by a team which has a passion for food, totally committed to supporting each other and the business.