Rusmia Information

Rusmia changes existing outdoor & indoor advertising rules by developing technology for shops, malls and other trading facilities for monetizing their shop-windows with multimedia and interactive advertising content. Rusmia uses rear-projection foil for creating big-scale shop-windows screens for advertising. As opposed to Plasma or LCD-screens our technology allows to produce unlimited big-scale screens for less money than conventional & industrial Plasma or LCD-screens. Software developed by Rusmia for outdoor & indoor audience tracking and measurement allows to fully understand advertising campaign targeting and timing for better advertising results on specific audience groups. Software & hardware solution called Rusmia Stats recognizes passers-by and gives statistical estimation of OTS (opportunity to see) and real contacts with advertising. Rusmia Control is a solution for content control with gestures using one web-camera instead of system of IR-cameras or special devices. Rusmia helps organizing well-targeted digital outdoor & indoor ad-campaigns in the right time and place.