Rum & Sugar Competitors

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The Havana Club International S.A. joint venture was established in November 1993 by the Cuban company Cuba Ron S.A., responsible for rum production, and the French Pernod Ricard Group, to grow the Havana Club brand internationally via Pernod Ricard’s strong distribution network. Since 1994, Havana Club has been a priority brand for Pernod Ricard. Since 2003, Havana Club International S.A. has also overseen the distribution of key international brands from the Pernod Ricard portfolio in Cuba. In 2007, Havana Club International S.A. inaugurated its state-of-the-art dark rum distillery in San José de las Lajas to meet the increasing demand for aged rums. Havana Club is a world leading premium rum brand and one of the international leading brands in super-premium and above rums. In FY25, Havana Club grew +1% in value, driven by strong premiumisation across its portfolio. Havana Club is exported to more than 125 countries around the world, and is known as "El Ron de Cuba", THE Cuban rum.