Rum & Sugar Competitors

Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.

The Havana Club International S.A. joint venture was established in November 1993 by the Cuban company Cuba Ron S.A., responsible for rum production, and the French Pernod Ricard Group, to grow the Havana Club brand internationally via Pernod Ricard’s strong distribution network. Since 1994, Havana Club has been a priority brand for Pernod Ricard. Since 2003, Havana Club International S.A. has also overseen the distribution of key international brands from the Pernod Ricard portfolio in Cuba. In 2007, Havana Club International S.A. inaugurated its state-of-the-art dark rum distillery in San José de las Lajas to meet the increasing demand for aged rums. Havana Club is a world leading premium rum brand and one of the international leading brands in super-premium and above rums. In FY25, Havana Club grew +1% in value, driven by strong premiumisation across its portfolio. Havana Club is exported to more than 125 countries around the world, and is known as "El Ron de Cuba", THE Cuban rum.