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RUFFONOMIC PRINCIPLES Ruffonomics is not a dry subject for academic economists to study, or compete with Socialism, Keynesianism or most any other “ism.” At its core, Ruffonomics tells every-day Americans what they should do to protect their family and their assets in any economic environment. It puts your family right at the center of your personal economic universe. Ruffonomics will teach you what to do with your assets to protect yourself and your family. You will have a sound philosophy to help you figure out what to do with your wealth and income as it accumulates. It is written for Main Street not Wall Street. When it comes to investing your money or protecting your assets, Ruffonomics is often not accepted by those who believe in conventional wisdom. Ruffonomics tells you that often opportunities are found in non-traditional areas. You can make a lot more money using a trend before it is generally accepted, than using one that is already established. Look to better the fundamental economic cycles, and look for the trends that occur within them.