RubyRoo Information

RubyRoo is a strategy practice built for knotty business problems, particularly in B2B, engineering, motorsport and the supply chains around them. Most of our work starts as a go-to-market question: which market, which customers, how to position against the competition. In our experience there’s often a second question underneath about the organisation itself, how decisions get made and whether the culture will carry the plan. We work on both. The rigour comes from a decade designing to the standard of the UK’s top-ranked MBA programmes at Aston and Bath. We also work white label behind agencies and start-ups, so we’re comfortable doing the thinking without needing the credit. If there’s a commercial question you keep coming back to, we offer a free 30-minute discovery call.