Rubik Information

Most marketing organisations know what needs to change. Very few know how to make it stick. New tools arrive every month. Operating models, team habits and decision rights stay exactly where they were. That gap is where marketing transformation quietly fails. We help marketing organisations change the way they work, and make the change hold. My work sits at the intersection of two things that rarely meet in one person: a career in marketing leadership, and a PhD in change management. Most advisors bring the strategy. I bring the strategy and the discipline of making people actually adopt it. What we do: - Fractional CMO and executive marketing advisory for technology and SaaS companies - Marketing operating model design, including AI-first and agentic GTM systems - Transformation programmes that move teams from tool adoption to genuinely new ways of working - Board and leadership advisory on marketing capability, structure and change readiness - Keynotes and workshops on marketing transformation, AI adoption and the human side of change Who we work with: B2B technology and SaaS companies across Europe, and established organisations rebuilding their marketing function for an AI-first market. Clients are usually CEOs, founders, and marketing leaders who have the ambition and the budget, and need the change to actually land. Change is becoming marketing's most valuable capability. If your team is in the middle of it, let's talk. ↳ office@andrearubik.com