RTM Information

RTM is a boutique naming, branding, and marketing firm led by co-founder Willa Shalit and a team of exceptional young women with deep expertise in turning complex businesses into compelling brands. We work at the intersection of strategy, story, and artificial intelligence — helping Private Equity firms and purpose-driven organizations find the name, brand identity, and market positioning that unlock real value. Our work for PE clients has contributed $100M+ in added valuation at exit. AI is core to how we work. We use it to conduct deeper market research, stress-test positioning, and optimize brands for AI-powered search — ensuring our clients are found by the right people in the right moment, across every platform where decisions are made. Human judgment drives everything. AI sharpens it. What we do: → Naming — We find the name that fits what you’re building and where you’re going. → Brand strategy — We define who you are, who you’re for, and why it matters. → Marketing & communications — We build the narrative that makes your company undeniable. → PE exit positioning — We sharpen brand identity to maximize valuation at exit. → AI search optimization — We ensure your brand performs where AI-powered search is reshaping discovery. Sectors we serve: Private Equity · Environmental Services · Automotive · Healthcare · Rare Disease & Global Health Charities · Arts Nonprofits RTM stands for Road to Market. The name was born on a bumpy road in Haiti — and the spirit behind it has never changed: getting great work into the hands of the people who need it most.